KESSEL rings in a new era for the brand
For many years, KESSEL SE + Co KG has stood for protecting people and their environment from water damage and pollution. The specialist for drainage technology used the opening of ISH 2025 to present its sharpened brand image to the public for the first time.
From the what to the why
With the claim “Leading in drainage”, the company, founded in 1963, has long stood for its own quality standards. KESSEL has not reinvented itself as part of the brand sharpening, but the perspective has been broadened: until now, the focus of communication has been on the PRODUCTS. From now on, it will concentrate on WHAT the company is working so hard for. KESSEL develops exceptional products to masterfully control water – excellent drainage solutions that people and nature can rely on. This is the inner drive of the employees that makes KESSEL unique. With the claim mastering water, the global player from Lenting, active in over 60 export markets, gives powerful expression to its superior self-image.
Unveiling at the ISH 2025
ISH in Frankfurt is the world’s leading trade fair for water, heat and air. It is the central meeting place where all professionals in the industry come together. KESSEL used this event to launch the new era of the brand. On an impressive exhibition stand measuring around 140 square meters, we staged mastering water with a strong stand concept. The highlight was the 10 meter by 4.5 meter LED wall, which served as a surface for the varied display we implemented. The current highlight products were also presented on an LED tower in the center of the stand. (Trade fair construction: CON4COM)
The leitmotif of mastering water was always present: from the impressively large LED wall to interactive elements such as a surf simulator with a SUP board to be won. With this holistic approach, KESSEL set a clear signal for more relevance, more ambition, more emotion and more independence: this is how the company is positioning itself for the future with brilliance and foresight.
