Makers Line rocks Creativeworld 2023.
For the first time in three years, Creativeworld took place in Frankfurt. Also there: the Makers Line from Schneider. We designed the booth, which was completely in line with the DIY brand – unconventional, individual and collaborative.
Set your creativity free
Creativeworld is the world’s most important trade fair for the international hobby, craft and artists’ supplies industry. It is regarded as the center for DIY inspiration and is also the starting point for the new ordering season. From February 4 to 7, 2023, Schneider also presented itself there as one of the leading manufacturers of writing instruments. Hall 1.1 of Messe Frankfurt was entirely dedicated to street art, DIY and art supplies. For this reason, Schneider positioned itself there for the first time in a big way with the Makers Line and its extensive range: from acrylic markers to metallic liners and twin markers. In this way, the traditional manufacturer emphasized the importance of its own unconventional DIY brand, which has been inspiring creatives worldwide with high-quality tools for two years now.
Makers’ minds cannot be tamed
In contrast to the classic product range of Schneider, the Makers Line as a sub-brand is clearly more non-conformist: The self-made look is anything but standard, the products are suitable for a wide variety of projects, and communication always takes place at eye level. This is also reflected in the booth we designed. The wall design emphasize the individual character of the brand, which characterizes the entire booth design: Here, people were allowed to test new things, try out products and engage in casual conversation with each other. Two Makers – the brand ambassadors of Makers Line – were also on site: Hungarian illustrator Andi and handlettering artist Etse showed live what is possible with the tools of Makers Line and invited interested people to a personal creative exchange.
