Brand sharpening of the AI pioneer
Aleph Alpha has set itself the task of providing companies and public authorities with the most advanced generative AI technology so that they can gain a decisive advantage in the growing AI economy. The Heidelberg-based startup is considered a European hope in competition with American providers such as OpenAI. We support the company in sharpening its brand and its cross-media presence.
Sharpening a still young brand
The topic of AI is developing rapidly – just like the start-up Aleph Alpha. The potential and quality of its own technology is in no way inferior to the global competition. In order to keep pace with the rapid development and increasing professionalism, the brand’s previous heterogeneous external image was revised and a clear brand design with a strategic foundation was developed. The new brand identity is characterized by the core values of courage, excellence and responsibility.
Modular design system
The design system consists of strong elements which, in addition to the striking brand logo, enable variable layouts with filigree finesse. The interaction color yellow fulfills activating functions in the otherwise simple color spectrum. A specially developed, abstract visual language visualizes neural networks and thus the creation process of artificial intelligence results – far away from interchangeable AI clichés.
Digital restaging
You can find out more about the technology and the company on the new website. A first result of our collaboration and a prime example of the moving, interactive coming together of the new Aleph Alpha design elements.
