Brand relaunch of SocialHub - SCHMELTER BRAND DESIGN GmbH

Brand relaunch of SocialHub

In the era of social media, SocialHub has grown to become one of the most important software solutions for social media management. We supported the startup, which has now come of age, in strategically sharpening its brand and making the change visible in its brand design.

New wordmark with a familiar face

New wordmark with a familiar face

The brand values Growth, High Value and Positivity summarize the substantial and forward-looking cornerstones of the SocialHub team. At the center of the revamped brand design is the new logo, which features a contemporary, pared-down and progressive design. The redesign retains constants such as distinctive spelling and coloring, while presenting them in a modernized way. The clever integration of the popular SocialHub smiley, which now accompanies the wordmark as a living element, gives the logo a distinctive character.

A progressive mix of strong brand elements

SocialHub’s updated brand design features an unusual color scheme, characterful typography, a new icon style, and the ConnectionCloud: a dynamic design element that visualizes the vibrant world of social media.

The restart is done digitally

The restart is done digitally

The design is already being used in the form of the new SocialHub website. We supported the conceptual design and the new design. The website presents benefits and features of the software, as well as the company itself. Here you can take a look at the new website:

Visit the website