A strong relationship.
In order to strengthen the Makers Line’s relationship with its target group and help the brand achieve sustainable growth, we’ve been investing into building a lively social media community right from the start. For this purpose, we’re comprehensively managing the social media channels in collaboration with our client.
Social media management
We manage the Makers Line’s social media channels comprehensively from editorial planning to image and video production to special campaigns. In doing so, we constantly swap ideas with our client to tailor content and develop the strategy on an ongoing basis.
Graphics and stickers
In order to give the brand’s social media presence a unique appearance, we produced a series of Makers Line graphics and animated stickers that are used for story and video branding in particular.
Maker Takeovers
One special feature of the Makers Line’s social media presence are the regular “Maker Takeovers” where a channel is handed over to a “maker” for a certain time. During the Takeover, the artists introduce themselves and incorporate Makers Line products into their work process. The target group is encouraged thereby in a natural and entertaining way to start and share their own do-it-yourself projects with the Makers Line.
