Values to pass on.
Schneider Schreibgeräte GmbH manufactures globally valued promotional writing instruments “Made in Germany”. This high product quality demands equally valuable communication: from product catalogs to storytelling.
Something that lasts
Appreciating and accompanying each other is the core of every good relationship. With individually designed promotional writing instruments from Schneider, brands set a high-quality sign of appreciation: they trust in a brand product “Made in Germany” that leaves a positive impression on the recipient.
A particular challenge in communication was the multi-stage path from the producer to the people who ultimately use the products. In the beginning, Schneider is the manufacturer, which is included in the product range by promotional products dealers because of its high quality. It is only there that companies looking for high-quality writing instruments become aware of Schneider: they consciously decide on a brand product that is as reliable as it is sustainable, with which they want to please their target group. What was needed, therefore, was a multi-layered communications concept that would do justice to this complexity.
Style-conscious appearance
The previous product catalog allowed little space for the individual writing instruments to show their strengths to full advantage. We reworked the layout and created a more upscale brand presence: more air in the layout, more order in icons, certificates and awards, and more space for special highlights. Move the cursor in the image from right to left and see the revised design for yourself.
In focus: the products
Whether special finishes, color combinations, printing techniques or engravings: the individualization options for Schneider’s promotional writing instruments are many and varied. This wide range of options also needs the right framework. So we give the individual processes a generous stage. The rather schematic representations are loosened up by handwritten notes and small scribble elements that bring a fresh liveliness to the layout.
Cross-channel & consistent
Regardless of the communication medium the design principle works in all channels. The high-quality product illustrations in connection with a lot of detailed information enhance the catalog as well as the print brochures or the extensive website.
Storytelling
Writing instruments from Schneider – made by people for people. The focus is therefore not on the products, but on the people who buy them, advertise with them and use them. Behind every ballpoint pen, fountain pen or marker, we discover small and big moments from working life, everyday life or leisure time, which we pick up on in the imagery. Together with expressive quotes, this creates emotional stories that turn a pen into a gift with value.
