Packaging - SCHMELTER BRAND DESIGN GmbH

A face like no other.

The eye-catching marker barrels and boxes represent the Makers Line’s unique face – in the truest sense of the word.

The Paint-It acrylic marker

We developed the packaging based on the Paint-It acrylic marker, the first Makers Line product. The design elements can be applied flexibly to products and boxes in all sizes.

Product packaging

The Makers Line product packaging is characterised by a dedicated version of the Schneider logo and the branded hashtag on an all-round white ribbon as well as large application examples and “maker” portrait photos. This reinforces the Makers Line’s unique identity and gives shoppers an instant idea of what – and who – the products are made for.

Imagery

For the Paint-It’s launch we specially produced images of application examples that also serve as a template for the entire Makers Line imagery. They create the unique Makers Line ambience by means of contrasting shades of slate and bold marker colours, variations of light and shadow and a dark vignette.