Each thought is worth writing down.
Ballpoint pens, markers, roller ball pens, fountain pens, etc.: for more than 80 years, the Schneider brand has stood for writing instruments made in Germany, but with a global reputation. We are therefore proud to support this long-established business in all areas of brand and product communication.
Strategy
Time to shift the focus from product-centric communication towards a narrative conveying Schneider’s values: after careful analysis, we defined sustainability and creativity as the key themes for future brand communication – B2C as well as B2B.
Storytelling
Writing a letter. Taking pleasure in expressing creativity. Being mindful: writing means living life to the full. This is precisely what Schneider writing instruments embody. Instead of displaying products, we use big and small stories to showcase the people who trust the brand – and make it credible as a result.
Sustainability
Use of resource-saving materials, carbon-neutral manufacture of product lines, quality made in Germany and exclusive reliance on green electricity: for Schneider, sustainability is a journey rather than a destination. Just another trend? Absolutely not. We call it acting out of conviction: #theschneiderway