Smiling to the top.
Where should the brand go? An in-depth analysis of the existing brand identity and an intensive workshop with the team formed the basis for the strategic reorientation of the SocialHub brand.
Workshop
Key questions were answered in a joint workshop: Which target groups are addressed? What does the competition look like? What makes SocialHub unique? Based on the results of the workshop, we developed a well-founded brand strategy, the central element of which is the brand compass.
When brands grow, they inevitably change. It is important not to forget the roots. SocialHub’s existing likeability factor was therefore anchored in the Positivity brand value. Together with the new brand values Growth and High Value, this created the basis for a radically new brand design.
Boris Schmelter
Consultancy & Management
Making the difference: the inner values
SocialHub provides a technological solution for social media management, but the focus is always on people. The company is characterised by direct contact: whether in the form of individual advice, personal support without chatbots or an always open ear for the wishes and concerns of customers. This sympathy factor is the key to success for SocialHub, which is also clearly expressed in all brand communication.