Style upgrade with Smile.
SocialHub is the all-in-one solution for professional social media management for large companies and organisations. We supported the start-up in sharpening the young and likeable brand and rolling out the new brand design.
One idea – one tool
In 2013, the founders of SocialHub decided to revolutionise social media management. Fast response times, intuitive operation and servers based in Germany were among the cornerstones of the software solution from the outset, which has been making the work of social media managers easier ever since. Over the years, the young start-up has developed into an established player in the market. This change should also be visible in the brand design. The challenge: the likeable charm of the brand must not be lost.
Strategy
Where should the brand go? An in-depth analysis of the existing brand identity and an intensive workshop with the team formed the basis for the strategic reorientation of the SocialHub brand.
Brand design
The new logo is at the centre of the brand sharpening: a contemporary, minimalist and progressive design. An unusual colour scheme, distinctive typography, new icons and the ConnectionCloud complement the revised brand design.
Successful launch
Instagram, Facebook, TikTok & Co.: SocialHub’s heart beats digitally. That’s why the revised brand design was mainly rolled out as part of digital applications – from the brand paper in PDF form to the completely new website.