Brand design with a wink.
The new logo is at the centre of the brand sharpening: a contemporary, minimalist and progressive design. An unusual colour scheme, distinctive typography, new icons and the ConnectionCloud complement the revised brand design.
Logo
There is so much in SocialHub – the new word-image brand shows this in a nutshell. The striking smiley has been graphically abstracted: it remains, but is presented in a much more progressive way. The logo is based on the company font Nexa in the Heavy version. This typography makes the somewhat outdated character disappear and brings the brand into the present – confident and contemporary.
Typography
A standardised typeface rounds off the professional brand image. The geometric, harmonious and open Nexa Heavy and the easy-to-read, balanced Nexa Text Regular are the corporate typefaces used in all texts and in the word/image brand. To create an exciting typeface, they are combined with a characterful Antiqua: The strikingly virtuoso Cambon in the Demi font style adorns headlines, quotations and similar highlights.
Colour
High-quality, bright, extraordinary! SocialHub’s colour scheme creates a unique atmosphere. The existing yellow, which has long characterised the brand, has become brighter and therefore more unique. The dark grey background is the perfect stage to let the new Social Yellow and the accompanying accent colours shine.
ConnectionCloud
SocialHub is evolving every day. The ConnectionCloud captures this spirit. It is an agile key visual that consists of a fixed grid of points and an organic sphere of influence. With it, we give both the potential of the social media world and the integration of AI into the software their own form: dynamic, variable and always in motion.
Further graphic elements
Small additional graphic elements with a big impact! Icons can be used to explain complex topics, emphasise special features, illustrate facts or highlight contact options. The style is consistent: the proportion of surface area is high, the design language is rounded and the accent colours are used. In addition, the corporate design is complemented by a line. It can be used, for example, to underline short text passages or emphasise contours.