Schneider: stories with an unmistakable handwriting.
Time to shift the focus from product-centric communication towards a narrative conveying Schneider’s values: after careful analysis, we defined sustainability and creativity as the key themes for future brand communication – B2C as well as B2B.
Reinventing writing
“Each thought is worth writing down.”: We set ourselves the task of preserving this brand essence, while carefully updating it. Creativity and sustainability have long been important topics for the company. As part of the brand sharpening, our aim was to elevate these two aspects even more in communication.
SCHMELTER BRAND DESIGN handled our brand sharpening process in a highly professional manner, allowing a warm and trusting relationship to be established. The methodology and approach used to develop the brand essence, the identification and strengthening of the brand segments as well as the modernisation of communication were the perfect support and helped us change our perspective!
Stephan Lauble
Head of Product Management, Schneider Schreibgeräte GmbH
Bringing brand values to life
Who best embodies what Schneider stands for? The very people who trust its writing instruments. We tell their personal stories with Schneider – in an authentic and individual manner.
