Communication for creative minds.
Rebellious, individual and unconventional! The DIY sub-brand Makers Line deliberately sets itself apart from the usual brand communication of the writing utensil manufacturer Schneider – among other things through an authentic storytelling concept and a unique website.
The brand communication
In 2020, Schneider Schreibgeräte GmbH included products specifically for young creative people in its range for the first time. The new target group differs greatly from the previous one, which is why a new type of brand communication had to be developed. The main pillars of the storytelling are the so-called Makers, the brand ambassadors of the Makers Line. They tell their personal stories with which they inspire, move and encourage in the social networks. Expressive application images show the numerous possibilities of the individual tools. The right impulse to show: “You can do it too – you just have to get started!
The Maker
Makers’ minds cannot be tamed! The Makers are at the heart of all communication. As brand ambassadors, they embody the spirit of the Makers Line: unconventional, courageous and creative.
The website
The Makers Line target group consists of digital natives – so a distinctive website is a must. We designed the central contact point on the web that provides important information, exciting backgrounds and interesting stories.