Back to the roots.
Before we set about re-establishing limewood as a brand, we took a look back together: Why was the start-up founded? What does the company and its products stand for? This allowed us to develop a solid foundation for the brand – including a brand compass and claim.
Brand workshop as a start
In the beginning there were questions upon questions: Who is behind the limewood brand? What actually is CBD? What is behind the CBD products? Who is the target group and what does the competition look like? Answers to these questions were provided in a workshop. The result of this interactive collaboration: the binding brand compass. It is the central instrument for strategically aligning all further activities relating to the brand presence.
We didn’t want to have anything imposed on us by an agency. Working together at eye level was just right for us: the brand image reflects how we think and act. This is the only way we can fully stand behind our brand.
Daniel Frotscher
Founder of limewood
Focus nature
limewood is deeply rooted in the Allgäu region. The farm where the industrial hemp is grown is family-owned: this is where it is cultivated, processed and packaged. The start-up’s mindset is characterized by sustainability, regionality and cooperation as equals. Proximity to nature is therefore one of the cornerstones of the brand identity.
Focus Ambition
A good idea needs space to grow. limewood enters the market with passion and ambition, without losing sight of long-term goals and stable structures. Together, the two founders are creating a solid basis for a promising future for the company: transparent, passionate and convincing.
Focus Lifestyle
limewood proves that a healthy and sustainable lifestyle can be combined with high standards of quality and style. Remaining open to new ideas and boldly experimenting to never settle for the status quo: This makes the start-up a trendsetter among suppliers of CBD products.
Claim
Plant based Pleasure: This claim concentrates the three pillars of limewood’s brand identity – nature, lifestyle and ambition – into a short, memorable statement. The English wording also leaves room for the brand to appear beyond the borders of the German-speaking world.