Naturally with that extra bit of style.
The young start-up company limewood stands for high-quality CBD products such as oils, sprays and body care based on industrial hemp. We supported the founders with our brand expertise, from strategic positioning to stylish communication measures for market entry.
From the idea to their own business
CBD is becoming increasingly popular. However, the business is also attracting many dubious stores. They sell CBD products whose origin is not entirely clear, which do not adhere to German guidelines regarding THC content or which do not always take quality very seriously. This gave rise to the idea of doing things completely differently: with high-quality CBD products from the Allgäu region – produced regionally with that extra bit of style. That was the birth of limewood. The two founders, Daniel and Wolfgang, were full of enthusiasm. What was still missing? The right brand image.
Strategy
Before we set about re-establishing limewood as a brand, we took a look back together: Why was the start-up founded? What does the company and its products stand for? This allowed us to develop a solid foundation for the brand – including a brand compass and claim.
Brand Design
CBD products are only available in health food stores – dusty and uncool? Not with limewood. The brand is self-confident and breaks with common clichés: regionality meets a cosmopolitan appearance, sustainability meets cool style.
Packaging
In the jungle of up-and-coming CBD suppliers, attention is everything. A striking packaging design becomes a decisive competitive advantage. limewood focuses on conciseness: with catchy product names, sophisticated packaging and bright designs.