THI to a tee.
As a living, perpetually changing organisation, THI requires new communication media all the time. We produce a large part of the online and print media for the university’s internal and external target audiences and use the insights we gain from this to further develop the brand design for constantly shifting requirements.
Website
Since the brand relaunch THI has been offering its target audiences a central, well-structured information platform in its newly designed website. The website is responsive and can therefore be used without problems on all devices.
When a brand publishes such a large variety of print media, the brand design needs to offer maximum flexibility. This also means some rules may be rewritten.
Boris Schmelter
Management, Creative Direction
