Genuine tailoring: the strategy.
The product features: convincing. The presentation: high-quality. In focus: the target group. We developed a well thought-out communication strategy to present the Linearis Infinity on the market in a surprising, concise and efficient way.
Approach
Successful communication is a question of proper planning. In a structured process, we therefore developed a sound strategy for the product launch of the Linearis Infinity – from the first objective of the product campaign to the final success control.
Those who do not deal intensively with the product run the risk of becoming arbitrary and irrelevant in their communication. For us, intensive engagement with the product is the basis of every creation.
Michael Tränker
Art Direction
Analysis
The first step was an in-depth product analysis in which the advantages and features of the Linearis Infinity were precisely defined. These features formed the basis for being able to develop a unique communication idea.
Result
Whether it’s a hotel, a craftsman’s business or a planning office: Everywhere people work with the Linearis Infinity – but they have different requirements for one and the same product. We have worked out the different USPs of the product for the respective target group in order to then play them out in the target group-specific channels.