Finally infinite.
With the Linearis Infinity, KESSEL has expanded its drainage technology range with a beautifully designed, versatile shower channel. For the market launch, we ensured a flawless appearance with a customised product campaign.
Challenge
Unlimited freedom in bathroom design: this is what the Linearis Infinity shower channel from KESSEL promises. The design is elegant, the variety of materials multi-faceted, the length variable. These unique features should also be clearly expressed in the communication. Therefore, a comprehensive product campaign was required that would present the advantages of the product to the target group in the best light across all touchpoints.
Strategy
The product features: convincing. The presentation: high-quality. In focus: the target group. We developed a well thought-out communication strategy to present the Linearis Infinity on the market in a surprising, concise and efficient way.
Creation
Elegance and quality you can feel: what distinguishes the Linearis Infinity as a product became the main idea behind the concept. An expressive claim and a strong key visual form the bracket for high-quality communication with showroom character.
Measures
From the brochure to the landing page to social media posts: We scaled the central creative idea to all relevant channels and media formats – stringently and concertedly.