In the toolbox: the appropriate measures.
Finally infinite! It is only logical to play this central idea everywhere. For this purpose, we have developed different communication formats: cross-media and channel-optimised.
Landingpage
The central core is the landing page, which functions as a virtual showroom. A special highlight is the configurator: with its help, users can discover the various possibilities that the Linearis Infinity opens up for bathroom design. The entire landing page is based on a modular system – of course completely responsive.
Product brochure
Whether in the specialist trade, in sales or in the planning office: The product brochure skilfully sums up everything you need to know about the Linearis Infinity – stylishly and elegantly. The images are large-format, the layout straightforward and airy. The contents are clearly structured, the tonality of the texts conveys a feeling of value. Thus, the high quality of the product can be felt on every single page.
Advertisements
Good design, resistant material or easy maintenance: gastronomy, trade and planning offices attach importance to different quality features in a shower channel. In various advertising motifs, we have therefore worked out and emphasised the different USPs of the Linearis Infinity for the respective target group.
Product video
A dedicated product film flanked the landing page and print ads, spotlighting the advantages of the Linearis Infinity. We developed a varied storyboard with all the important information and were responsible for the art direction during production. In a concise format, we were able to clearly explain to the target group why the Linearis Infinity leaves nothing to be desired in terms of bathroom design.
Social Media
From carousel ads on Facebook to story highlights on Instagram: We also brought Linearis Infinity to the social networks. Tailored to the specific media formats, we designed image-rich motifs with an eye-catching effect – perfect for liking, sharing and commenting.
Further measures
To complete the campaign package, additional communication tools were designed. This includes, among other things, a suitable packaging design so that the Linearis Infinity also convinces at the point of sale.