2019/20 season booklet - SCHMELTER BRAND DESIGN GmbH

Greater than one.

By now, Theater Dortmund could be referring to its most important publication as “season booklets” – after all, we decided not to create a single booklet for all divisions and their programmes, but to dedicate a separate publication to each of them. At the same time, the people in charge were included in the creative process to give “their” booklets an individual touch.

Design concept

We differentiated the booklets by means of different fonts on the one hand, and dedicated photo series by photographer Julian Baumann on the other. This resulted in a literary collage of strikingly different but visibly related publications, containing not only the division booklets but also an additional booklet on the theatre’s pedagogical work and a plain-style programme overview. The bookshelf-enhancing package is completed by a high-quality protective slipcase in which all booklets can be stored together.

Photography: Julian Baumann