Past and present.
With the new corporate design, we gave the TENGLER MATCH brand a clear and modern appearance without losing touch with the company’s history. Its predominant element is the flexibly applicable logo.
TENGLER MATCH’s new logo pays tribute to its predecessor by retaining its colours in the form of symbolic match heads. The colours convey a sense of the diverse range of products and, in combination with the word mark’s contemporary typography, add up to a modern logo that’s intentionally designed independently of trends in order to extend its lifespan.
We commissioned renderings of all matchboxes, matchbooks and special forms in a laborious process. They’re used to illustrate product information and make them comparable.
Trade fairs are still essential for promotional items manufacturers such as TENGLER MATCH to allow clients to literally get a feel for the products. For this purpose, we designed a fair booth based on the match specialist’s new corporate design that highlighted the items and provided ample space for conversations at the same time.