New things take courage.

The communication about the software environment’s rollout follows the motto KOMPLEX. EINFACH. (“Complex. Easy.”) and serves the purpose of informing and motivating employees as well as engaging them in a dialogue.

Key visual

Initial situation: complexity

Solution: easy planning

Outcome: vehicle

The key visual depicts the increasingly complex assembly process control at the BMW Group, which includes the brands BMW, MINI, and Rolls-Royce. This complexity is unavoidable as it isn’t due to flaws but the customers’ demand for an increasingly broad variety of vehicles tailored to their individual needs. Therefore, it cannot be reduced but is made controllable with the help of MAPP. At the end, the centrepiece is created: a new BMW.