Welcome to the new drain age.
When the founders of a Munich start-up decided to usher in the new age of drainage technology, they didn’t even know yet what their company would be called. We developed a brand name and identity matching the service-oriented business model to set the stage for the successful start.
About abiga
abiga is a provider of drainage technology as a service. This means that instead of the deployed products such as grease separators and pumping stations, abiga clients buy what these products are made for: building drainage according to professional and regulatory standards. Everything that’s required for this is taken care of by abiga in exchange for a fixed monthly charge – from installation to regular maintenance to repairs. The prestigious clients from gastronomy, the hotel industry and the like are happy about the easy handling, low financial risk, and invariable costs. At the same time, they’re always keeping track of even large product fleets using a digital monitoring platform.
Starting with our brand core values pioneering spirit, clarity, pragmatism, and partnership, we launched a new brand with SCHMELTER BRAND DESIGN, which helped us get off to a flying start.
Michael Steidl
Managing director
Brand
We developed the abiga brand along a clearly outlined path from strategy to naming, logo and claim to brand design. This enabled the start-up to enter the market in the best possible condition.
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Website
Matching the brand’s digital focus, we equipped abiga with a dynamically animated website as a central point of contact and information platform.
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