A consistent style across all channels.
From catalogues to online shops, from product packaging to social media posts: following its successful brand refresh, Schneider is confidently showcasing its new look – consistently and convincingly across all media and touchpoints.
Point of sale & Packaging
In a shop, it takes just a few seconds to decide whether a product ends up in the shopping basket – and that’s where effective packaging becomes a silent salesman. The information on the product packaging is clearly laid out and informative. Thanks to the refreshed colour palette, displays and stand-up signs stand out more clearly and attract attention – even on well-stocked shelves.
Online shop
At the point of sale, Schneider competes directly with other rivals – in the online shop, the focus is solely on the brand. That is why it was so important to give the digital marketplace a fresh new look. As well as the full product range, the site also offers in-depth insights into the company. The e-commerce platform was developed by the digital agency dotSource.
Print and online publications
Whether it’s a product catalogue, a range brochure or a sustainability report, Schneider publishes regularly in both print and digital formats. The layout grid and various graphic elements ensure that even in diverse publications, an engaging and varied visual narrative is created that keeps readers captivated.
Print adverts & posters
Traditional print advertisements play a significant role in Schneider’s marketing mix. That is why there are different design templates for each product range, focusing on people, the product or its application. The layout principle of the advertisements also forms the basis for other communication materials in the out-of-home sector or at the point of sale, such as posters and roll-ups.
Online banner
Due to their sometimes extreme aspect ratios – very narrow portrait formats or exceptionally wide landscape formats – digital advertisements can pose a design challenge. However, thanks to the flexible design system, there are appealing layout solutions even for the most extreme online banners.
Social media
To create a lively and dynamic feed, the design concept for social media posts allows for a great deal of creative freedom. Traditional advertising formats for the ‘Write’ and ‘Create’ sections are interspersed with creative examples of use, both animated and static, as well as fascinating insights into technical details and exceptional product features, all presented through premium visuals.
Trade fair
A consistent brand identity doesn’t stop at the edge of the screen or the page – it must also be tangible in the physical space. The exhibition stand becomes a walk-in brand experience, where colours, shapes and images bring Schneider writing instruments to life.
