On course for new shores.
Draining water, treating wastewater, protecting against backwater: KESSEL is an excellent master of the element in all its forms. This is summarised by the claim mastering water, which forms the basis of all future brand communication.
Ready for the next level
The entire brand sharpening process was based on a careful and well-founded analysis: How does the brand currently communicate? Where does the company stand in comparison to the competition? Where is there potential? Whereas in the past, the focus was primarily on the products and their technical properties, the meta-topic of ‘water’ moved to the centre of communication following the realignment. With this repositioning, KESSEL presents itself as a competent solution provider for the protection of people and the environment: even more relevant, consistent, emotional and present.
Greater relevance
The focus is no longer on individual products, but on a major meta-theme: water is the connecting element that opens up a larger emotional and content-related dimension. It permeates the entire brand communication and creates a deeper and at the same time more sustainable relationship with the target group. It offers space for a variety of associations and stories that go beyond the pure product benefits and presents the brand as a response to fundamental needs and values. This new perspective is impressively emphasised in the brand film.
Stronger consistency
From highly emotional image films to classic sales communication: mastering water is present at all levels and can be scaled according to the application. Lifting stations, pumping stations, grease traps and shower channels thus become vehicles that serve to achieve the meta-purpose.
Deeper emotion
Touching, moving, captivating: under the umbrella of mastering water, KESSEL can break new communicative ground that goes beyond the current product portfolio and reaches the target group emotionally. This is achieved in a very playful way, for example, with the online game ‘water sort game’, in which users can prove their skills in mastering water themselves.
Increased presence
Whether it’s a breathtaking trade fair stand, a touching image film, interactive social media communication or a funny online game: all communication measures are bundled centrally under the meta-theme of ‘water’. In this way, KESSEL presents itself as a brand on all channels in a consistent, concise and extremely multifaceted way.