Brand with depth.
Whether in print, on the web, on social networks or as a live event: with mastering water, KESSEL shows why the premium manufacturer’s employees are the undisputed masters of water – in all media and on all channels.
Image ads
The surfer symbolises what it means to master the elemental force of water in an excellent way. KESSEL employees are just as skilful, courageous and creative in their approach. In a series of image adverts for the three areas of company, recruiting and social commitment, the brand is stunningly presented in the print channels.
Digital anchoring
As the new brand image was presented to the global public for the first time at the ISH, the accompanying communication concept was of great importance. It was structured in three stages: building excitement, providing comprehensive information, involving and interacting. On this basis, we designed three different landing pages for the time before, during and after ISH 2025, so that interested parties always received exactly the right information at the right time.
Sales communication
The sales communication is also more concise, self-confident and independent, as in the example of the 8-page altar flyer for the Minilift family. KESSEL’s smallest premium products are presented under the headline ‘mastering space’: fully unfolded, the compact flyer shows all models at a glance – clearly laid out, modern and with a new look.
Internal communication
Sharpening the brand was a major step for the KESSEL brand, and it was not only important to communicate the change to the outside world – it was particularly important to involve the company’s own employees in the change process in advance. With the help of ongoing contributions in the KESSY app, KESSEL’s internal communication medium, the entire workforce is regularly kept up to date on updates relating to mastering water.
Events & live promotions
mastering water is the all-encompassing basis for all communication measures. This also includes training courses and specialist events organised by KESSEL. Under the motto ‘DeepDive’, a flexible roadshow concept was developed to inform experts about the most important innovations in drainage technology. Water can also become a varied entertainment element at such events, for example in the form of an indoor surfing experience for all participants.