Amtlich design.
HOFs new brand design is just like the brand itself: straightforward, always surprising, and clearly amtlich.
Sub-brand logos
Business documents
The business documents aren’t just well-designed but also surprise with occasional “winks”: For example, HOF’s purchasing managers are introduced by their business cards as Preisdrücker (“Price reducers”), sales representatives as Kundenversteher (“Client understanders”), and the founder as “Mastermind”.
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