AI with a clean face.
In competition with American providers such as OpenAI, the Heidelberg-based start-up Aleph Alpha is regarded as a European hope in the field of generative AI technologies. We helped the company to sharpen its own brand and also developed its cross-media presence.
A sharp profile for a young brand
The topic of AI is developing rapidly – just like the start-up Aleph Alpha. The potential and quality of its own technology is in no way inferior to the global competition. In order to keep pace with the rapid development and increasing professionalism, the brand’s previous heterogeneous external image was revised and a clear brand design with a strategic foundation was developed. The core values that will characterize the brand image from now on were developed together: Courage, excellence and responsibility.
Brand design
With a brand design that is as progressive as it is high-quality, we give the brand a decisive appearance. Graphic complexity is reduced, the processual character of the AI is emphasized, distinctiveness is promoted – from the logo to the visual language to the design principle.
Website
The digital space is Aleph Alpha’s natural habitat. This is one of the reasons why transformation, collaboration and transparency are important elements of the brand identity. Consequently, the website becomes the central touchpoint that makes AI technology accessible and tangible.