Join the revolution.
Sketching like never before: this revolutionary feeling is conveyed by the new SKETCHER by MOLOTOW. The sustainable Twin Marker sets a new standard that demands an equally high-quality and unique appearance in communication. We accompanied the product launch conceptually as well as visually for the perfect look: high-gloss, stylish, distinctive.
Animations
What tips are available? How can the cartridges be combined, how do you change them? The basic functions of the Twin Marker are shown by clearly structured animations. At the same time, this gives you the opportunity to dive into an aesthetic, effective world that immediately captivates you. The best in its class is presented in an attention-grabbing way as a premium product.
Rendering: KRACHER GRAFIK SERVICE
Website
Reduced, revolutionary, extraordinary! The website surprises with a clean design that makes the new Twin Markers a shining highlight on a black background. The special feature: the animations are set in motion by scrolling. As a result, the user himself becomes the interacting element of the user experience.
Programming: MOLOTOW WEB DEVELOPMENT
Configurator
120 colors, 3 different tip shapes, 60,000 possible configurations: despite this diversity, the configurator makes it easy to put together your own individual marker. But besides its functionality, this tool is also fun to use – scrolling through the different color shades is inspiring for your next project.
A clean, cool look that fits the brand perfectly, combined with intuitive handling: that was our aim for the configurator.
Paloma Suck
Senior Art Direction
Photography
The SKETCHER by MOLOTOW was developed for the professional field. This environment is shown correspondingly in the visual world: the photo shoot took place at the designstudio x-height, where graphic and interior design is created in close interaction between digital and manual tools. This creative interplay is expressed in authentic reportage-style photos.
