MOLOTOW - Brand alignment - SCHMELTER BRAND DESIGN GmbH

The revolution’s evolution.

Since MOLOTOW stirred up the nineties’ graffiti scene with its premium spray cans, the company has evolved into an international market leader. Together, we aligned the brand accordingly to take it to the next level.

First things first.

From the smallest marker to the largest spray can: MOLOTOW’s products play an essential role inside the company. This is why our very first move was to revise the packaging and product labels in order to derive all other design elements from them.

Pre-post comparison