Premiere at THI:
Brand design meets UX
Due to Corona, in the last semester our creative director Boris taught his students from his own desk. Not only the methods were new but also the course format itself: For the first time ever, it combined UX design and brand design in a single seminar at Technischen Hochschule Ingolstadt (THI).
The task of the User Experience Design students was to develop their own brands and realise them in the form of digital experiences. For this purpose, they first defined the strategy by means of a brand compass and then translated it into a brand design, which they illustrated using various touchpoints as examples. In each case, the focus was on a digital application and the question of how the brand core values were transformed into specific user experiences.
The resulting brand concepts included, among others, the nightlife guide “downtown”, the plant care app with integrated shop “GOOD SPROUT”, the flat-sharing manager “horst”, and the smart lights provider “lighthouse”. In the click dummies of their apps and websites, the students brought their brands to life using matching imagery, animations, and interactions. The results can be viewed on the course website from now on.
The designs shown here serve the sole purpose of university education.
They are owned by their respective authors listed below:
downtown (Mathias Hartmann, Lea Mayinger, Hanno Remmer)
GOOD SPROUT (Amanda Heisler, Simon Süßmeier)
horst (Melissa Ruppel, Nhien Thai)
lighthouse (Tim Hilbrand, Leo Leinmüller, Lukas Schneider)
bamboo moon (Veronica Hartl, Robin Popp)
Be in Blossom (Rebecca Bussner, Sabrina Günther)
hörportal24 (Fabian Baumann, Lisa Geier, Sabrina Schuster)
hoya (Tatjana Röhr, Alice Rollwagen)
uxercise (Manuel Bauernfeind, Franziska Kroneck)
XSGAMESTUDIOS (Michael Forster, Samuel Lochner)
