Stories for tomorrow.
It’s both commendable and important for companies to publish reports – as long as someone reads them. In order to make KESSEL AG’s 2018 sustainability report worthwhile, we conveyed the topics of environmental and social compatibility and management systems by means of engaging stories.
German Design Award Winner 2020
Storytelling
At the heart of the sustainability report are the motto Machen was morgen zählt (“Do what matters tomorrow”) and four illustrated articles that substantiate the strategic fields of action and goals narratively. The articles exemplify, for instance, the value chain by tracking products’ journey through the company, examine environmental protection at the workplace in a virtual tour of the factory premises and portray a KESSEL staff member in detail to showcase KESSEL AG’s initiatives as a sustainable employer.
The sustainability report is enlivened by large images, info boxes and employee quotes as well as infographics that allow readers to grasp the most important facts and figures at a glance.