navigating unique brands

Taktraumfestival 2018

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navigating unique brands
Brand Navigation

Each brand is distinct –
like the path they walk along.

We navigate brands through proven
and unknown terrain.

We make market experiences
out of challenges.

We always keep our eye on the goal:
lasting success.


The path to defining a brand.

In dialogue with our clients, we strengthen the market identity for an authentic image for internal and external target groups. We build trust in the brand.


  • Brand Identity / Corporate Identity
  • Brand development
  • Brand improvement
  • Brand-/Identity-workshps
  • Analysis, positioning and strategy
  • Brand architecture
  • Employer branding


To make a brand come alive.

We develop exceptional experiences with a brand on all touch points. We connect individual creative services with the consistent adherence to a clear brand line.


  • Brand Design / Corporate Design
  • Visual Appearance
  • Logo
  • Name and claim
  • Iconography
  • Design manuals
  • Printed Media
  • Books and catalogues
  • Magazines and brochures
  • Annual reports
  • Poster, flyer etc.
  • Packaging, PoS
  • Digital Media
  • Websites
  • Apps
  • User interfaces (GUI)
  • Social Media
  • Film and Motiondesign
  • Communication in space
  • Trade-fair
  • Event
  • Shop
  • Guidance


To sustainably strengthen the brand.

We want to make people aware of how to work with brands; we show them how they function and how to take care of them.


  • Knowledge transfer
  • Lectures
  • Seminars
  • Training of employees
  • Moderation
  • Hochschullehre
  • Boris Schmelter is a lecturers at the university Technische Hochschule Ingolstadt and gives guest keynotes.

A systematic approach to design.

Deutsches Jugendinstitut e.V.
Corporate design & print media

With Without Everything!

Kultur Ruhr GmbH / Ruhrtriennale
Website Junge Triennale / Mit Ohne Alles

We aren’t talkers.

Brand film

Deluxe presentation.

CJS Europe
Fair booth Prolight + Sound 2018

The Smallest Brick.

Functional. Puristic. Digital.

SHOWEM Veranstaltungstechnik GmbH
Website Excellent Line

22 Years – 200 Pages.

La Grande Schmierâge
Buchpublikation La Grande Schmierâge

You can't. We can.


Are you Wicked?

Wicked Enterprises
Brand Identity & Design

Swiss Straightness.


Simulation. Experiment.

Fraunhofer-Institut IBP / ISimQ GmbH
SimXp Seminar

Home of AMTLICH.

HOF Alutec
Fairstand Prolight+Sound 2017

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We are an owner-operated agency
based in Munich.

We develop, design, and maintain
unique brands.

We connect strategic consultation
with outstanding design and
sound knowledge.


Bayerisches Armeemuseum
brigk – digital founder center
DJI Deutsches Jugendinstitut
Fraunhofer-Institut IBP
HOF Alutec
Klinik Dr. Maul
Metronomia Clinical Research
Pielen & Partner Managementconsulting
runabout sports / Munich Marathon
Malteser International
MOLOTOW Distribution
Technische Hochschule Ingolstadt
Wicked E-Bikes



Our projects regularly receive
distinguished awards. Such as:
German Design Award
reddot Design Award
IF Design Award
Type Directors Club NYC
European Design Award


Boris Schmelter
Boris Schmelter

Creative Direction
Lecturer at THI
Diplom-Designer (FH)

Boris Spyker
Boris Spyker

Strategy, Project Management
Dipl.-Wirtsch.-Ing. (FH)

Sandra Brenner
Sandra Brenner

Project Management
B.A. in Business

Paloma Ernd
Paloma Ernd

Art Direction

Michael Tränker
Michael Tränker

Art Direction
B.A. Communication Design

Thomas Tuchel
Thomas Tuchel

B.A. English Literature

Ellen Keller
Ellen Keller

Junior Art Direction
B.A. Design and Art

Verena Brohl
Verena Brohl

Junior Art Direction
B.A. Grafic Design


In order to flexibly meet the needs of our clients, we maintain a network of highly qualified specialists from different fields. Doing so enables our team to open the boundaries between disciplines and customize individual assignments.


Lindwurmstr. 122d
D – 80337 Munich

Tel: +49 89 – 512 662 33



Our Requirements

We’re seeking associates and partners who have an eye for the big picture and share the passion to set out on new paths to creatively and intelligently develop the brands of our clients.

We’re looking for outstanding self-starters who excel in their field and are capable of leading discussions. Therefore, in addition to technical expertise and experience, we emphasize the importance of team work, professionalism, excellent German- and strong English language skills.

These requirements sustainably support our clients, our agency, and above all, the personal development of each individual.

Please send your application with a corresponding portfolio to:

  Projektmanager (m/w)


Brand Design Intern

Do you study communication design or have a comparable foundational knowledge of design and want to develop brands? Are you a self-starter with a finely-honed sense of design and ready to learn?
We’d like to meet you!

6 month working with us will offer insight into the day-to-day operations of the agency. You’ll have your own small projects and we will challenge you to develop sustainable design concepts. Along with work experience and the opportunity to generate work samples for your portfolio, the internship will receive 450,- Euro/Month as compensation.

Only for students.
Begins September 2017 (6 months).



We make our clients’ brands come alive in different media. Close cooperation with specialists from different disciplines goes without saying. In order to flexibly meet challenges, we maintain a pool of freelancers from the following fields:

  • Strategy and Marketing
  • Photography
  • Writing and/or Editing
  • Web Development (Frontend, Backend, CMS, E-commerce)
  • Social Media (Writing, Management)
  • App Development
  • Moving Image (Shooting, Animation, Cut)
  • Sound (Sounddesign, Composition, Speaker)
  • Illustration

Send us a brief description of your skill-set, work samples, and standard fee to:

Lindwurmstr. 122d
D – 80337 Munich
Tel: +49 89 – 512 662 33


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