Print, digital, packaging, space, film
KESSEL AG and Thomas L. Fischer
KESSEL AG and KRACHER Grafik-Service
Since 1963, the name KESSEL has been synonymous with innovative and safe drainage technology. Over the decades, the corporation from Lenting (near Ingolstadt) in Germany has established itself as an industry-leading international premium manufacturer. KESSEL drains, backwater valves, lifting stations, pumps and separators are in use in over 60 countries – because when it comes to wastewater discharge and treatment as well as backwater protection, KESSEL is the right way to go.
KESSEL AG’s brand presence was to be modernised to match the growing requirements of an international market leader. In the course of the full corporate design relaunch, a flexible system for visual communication was developed, based on KESSEL’s traditional colour violet as the brand’s unique characteristic. In order to implement the new, distinctive brand identity consistently across all channels, other service providers are being supported by means such as the KESSEL Brandportal (brand.kessel.com), a dedicated help desk, and a short design guide in the form of a handy fan. The new corporate design will be closely integrated with the product design, in order to make use of the brand colour’s high recognition value at all brand touch points – even on the construction site.