Finishing in style.

Client

runabout sports GmbH

Mission

GENERALI MÜNCHEN MARATHON 2018

Tasks

Visual appearance
Advertising media
Information brochures
Event communication
Orientation system
Website
Merchandise

Link

www.generalimuenchenmarathon.de/en

Brand

As one of the Big Five of German marathons, GENERALI MÜNCHEN MARATHON is among the most important sporting events in the Bavarian capital city of Munich. In 2018, the organizers runabout MÜNCHEN MARATHON GmbH celebrated their 33rd successful race with over 21,000 participants in the categories marathon, half-marathon, marathon relay and 10K run.

Project

The event’s visual appearance was modernized in 2018 and applied to all communications. For this, a central distinguishing feature was developed in a new design system based on diagonal color fields in different red tones. Thanks to this highly versatile system, it was possible to design all visual content diversely and consistently at the same time – from digital media to printed documents to the orientation system for the whole area across which the huge one-weekend event took place and cast a spell over the metropolis.

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Lindwurmstr. 122d
D – 80337 Munich
Tel: +49 89 – 512 662 33
info@schmelter-branddesign.de

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