runabout sports GmbH
GENERALI MÜNCHEN MARATHON 2018
As one of the Big Five of German marathons, GENERALI MÜNCHEN MARATHON is among the most important sporting events in the Bavarian capital city of Munich. In 2018, the organizers runabout MÜNCHEN MARATHON GmbH celebrated their 33rd successful race with over 21,000 participants in the categories marathon, half-marathon, marathon relay and 10K run.
The event’s visual appearance was modernized in 2018 and applied to all communications. For this, a central distinguishing feature was developed in a new design system based on diagonal color fields in different red tones. Thanks to this highly versatile system, it was possible to design all visual content diversely and consistently at the same time – from digital media to printed documents to the orientation system for the whole area across which the huge one-weekend event took place and cast a spell over the metropolis.