Concept development & text
Voice & sound
KESSEL AG offers innovative building drainage products and services. The medium-sized industrial company with over 500 employees and 50 years of history operates a distribution network spanning more than 50 countries and is considered, among others, the inventor of back flow prevention devices and hybrid pumping stations. As lead agency, SCHMELTER BRAND DESIGN is responsible for comprehensive brand communications in all media as well as the brand’s strategic realignment in the coming years.
The brand film serves as an opener for seminars and corporate presentations and focuses neither on the product portfolio nor the usual key figures. It offers an authentic impression of the company and its philosophy: quality, innovation, safety and service. In this, craftsmanship “Made in Germany” as a substantial company value is presented as well as the future-oriented development of new products and services. The result is a characterful brand portrait that is being used in multiple languages in the most important export markets.