Fair booth Prolight + Sound 2018
Booth concept and design
Accompanying print media
As a manufacturer of couplers and clamps, CJS is an important supplier of the event industry. The inconspicuous products are vital components of any stage construction or fair booth, and they’re in high demand. CJS is a Chinese company that has been known in Europe for many years and offers products of impressive quality. This led to the decision to establish the European branch, in order to be able to offer local clients better delivery times and direct support.
At Prolight + Sound, the most important trade fair for event technology, CJS Europe presented themselves to the German public for the first time. The aim was to showcase the very inconspicuous, small products and at the same time attract attention at the trade fair as a rather unknown brand. By means of dramatic light columns within an otherwise dimly lit booth, the silver and black products were perfectly presented in the proper light and turned into a viewer magnet. This unconventional presentation resulted in numerous new business contacts.