Starting in 2016, Ingolstadt is forming a digital business incubator. Dr. Glatz, formerly Werk-1’s head, who is not only optimally networked but also brings a lot of coworking-space experience, is serving as director. Together with partners like Audi, Continental and Here, he oversees the further development and implementation of accommodation for up to 90 founders on the historical Dallwigk site.
We have developed the digital business incubator’s name “brigk” as a connection between the place name’s unusual spelling (Dallwigk), its historical construction material (bricks) and their digital equivalent (pixel). From this we derived the distinctive logo featuring an abstract brick. This smallest “brick” of brand design will thus represent the brand.