Prolight + Sound in Frankfurt is the most important trade fair for event technology. We designed one booth for last year’s trade fair, this year it’s two – one for our client HOF, one for CJS Europe.
The challenge: How can we showcase products that are used to being in the background during events – on a small booth (4×4 m)? We think once a year even couplers, shackles and hooks deserve to play center stage. And that’s exactly what they got. Using dramatic light pillars at the dark booth, we managed to present our products in the proper light.
The result: Many visitors, a happy client and many, many unimposing components that were finally allowed to be in the limelight. We can only hope they don’t start behaving like prima donnas.